Zshush By Paige was established in 2023 by Paige Perconti, the heart and soul behind it all. As a survivor of life's toughest challenges, Paige found solace and inspiration through art and baking during her battle with cancer. Now, she channels that resilience and passion into every aspect of her store.

Zshush By Paige proudly supports the Leukemia & Lymphoma Society, with a portion of our proceeds dedicated to their cause. Every purchase not only adds a little ‘zshush’ to your life, but also sprinkles a little hope into someone else’s. 

Thank you for being a part of our journey and for supporting our small business! 

Don’t forget to follow @zshushbypaige on Instagram and TikTok for behind-the-scenes magic, pop up store info, and a peek into the world of artisanal baking!